Yingying Li describes herself in one word: mission-driven. The moment she witnessed an Own The Room seminar, she could feel her eyes sparkle with enthusiasm. After growing up in traditional Chinese culture, where the power of public speaking is not harnessed the same way it is in the U.S., Yingying realized her laser-beam focused mission in life was to empower people to speak up and become the world-class communicators they want to be.

Yingying has a decade of experience working as a cross-cultural management coach and consultant. She was a lecturer of Chinese language and culture in Brazil, a business development strategist for Alibaba Sports (China) and Ronaldo Academy (Brazil), and also a project manager at AIESEC (world’s largest student organization) in India and Turkey. Over the course of her career, Yingying has coached and advised more than 500 executives from three continents.  She also serves as a business development executive and correspondent for Caixin Global (part of China's most influential financial media group), where her acumen of media and diverse cross-cultural background allow her to empathize with, and successfully train, people across all cultures.

Born and raised in China, Yingying currently resides in San Francisco. She is fluent in Mandarin and Portuguese. Yingying enjoys travel, playing Chinese flute, and she can make a mean bowl of Hulatang (spicy pepper soup). 

"Great leaders inspire others to do amazing things. Charisma is what keeps audiences' attention and helps them see new possibilities. Yingying uses proven methods developed by Own The Room to teach communication in a fresh way. She has own way to make people feel comfortable doing things that are outside of their comfort zone. It's fun to be in groups in her coaching sessions. Her two master's degrees in language and communication also give her special insights. She can be trusted to transform managers into charismatic and inspiring leaders."

Steve Turner. Cloud Computing Marketing & Sales Executive

"Yingying has the unique capability of presenting herself and managing audience in the room. I was in one of her presentation skills coaching session, and she is probably one of the youngest people in the room but she gave a great training and helped people who are much more experienced than her to find their own voice and be a 4D speaker. She's amazing."

Tina Yang, Human Resources Leadership Program at Cisco

"Yingying’s collective experiences have left her with a unique understanding of the challenges that professionals often face while working within multicultural communities and building relationships across international borders. Whether facilitating large groups or conducting private coaching sessions, Yingying utilizes the same insightful, lively, and thorough approach that underscores her mission and passion for improving cultural awareness and understanding, bringing empathy and opportunities to people in need around the world. Yingying is a great lecturer, inspirator, and entrepreneur, and the course she is doing will benefit people living and working in a multicultural environment."

Haijiang Yu. Silicon Photonics design at Intel Corporation