Data is King! Yet data can also be overwhelming. How can we deliver it in an impactful way?

When you use data well and position your insights in a way that is visual and emotional, the value is obvious to the client. As review, here are the golden rules when applying data to your value proposition - follow these and s.a.v.e your client interactions from data driven uncertainty!

  • Simple: One simple, powerful statistic is more memorable than 10. Find one that has impact and is relevant to the conversation.
  • Visual: Our brains retain more information when it’s also delivered visually.
  • Accurate: Make sure your data is accurate and specific.  Know where the data comes from - is it an internal finding, external research paper, your friend at the bar?
  • Emotional: People don’t remember what you say, they remember how you made them feel.


The brain does two things when it hears something:
1) learn it
2) remember it.

Supporting your data with visual and emotional metaphors helps relate your content to something the audience is already familiar with; making the learning & absorption process far easier and more impactful.

Start with your data or complex concept... “There are 100,000 miles of blood vessels in your brain.” and support it with something the audience can relate too… “That’s enough to wrap around the Earth four times.”

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Chris Anderson describes a secret ingredient that many of the best TED Talk’s have in common and the 4 ways to make that ingredient come alive in your presentations. Minute 6:04 is where he describes #3: how metaphors play a crucial role in delivering content on top of concepts that your audience already understands.

The 3-day rule: If someone can remember what you said three days later, you delivered the pitch. If they can’t remember what you said three days later, you just presented the pitch.